Matomo Stats Module

Matomo (formerly Piwik) is an awesome platform managing your PrestaShop stats. If you are not familiar with it, it is an open source statistical platform, similar to Google Analytics, but it is self hosted. One of the major differences between Matomo and Google Analytics is what you can store with Matomo. Google Analytics will not let you store user identifiable information. Matomo will. But what does that mean? Imagine if you wanted to pull a mailing list report of all the registered users that have looked at a specific product. Now you can.

Our Matomo module installs easily into the backoffice of your PrestaShop site and will allow you to configure it to hook into your Matomo installation.

Once the module is installed and configured to use with your statistics engine and site, you get a great dashboard that you can add many different widgets to. You can layout the dashboard in any way or order you like to start viewing your stats in the backoffice of your PrestaShop site.

This module will allow you to connect Matomo stats to your PrestaShop website. <br/><br/> Matomo is an open-source web analytics platform that provides you with detailed reports on your website's visitors, including their geographic location, the pages they visit, and the actions they take on your site. It is designed to be easy to use, yet powerful enough to provide you with the insights you need to improve your website and increase your business's online success. Some key features of Matomo include: <br/><br/> Real-time tracking: See how your website is performing in real-time. Visitor profiles: View detailed profiles of your visitors, including their location, browser, and operating system.<br/><br/> Customized reports: Create custom reports to focus on the data that matters most to you.<br/><br/> E-commerce tracking: Track sales and conversions from your online store.<br/><br/> Goals and funnels: Set goals for your website and track the steps your visitors take to achieve them.<br/><br/> Heatmaps and session recordings: See how visitors interact with your website through heatmaps and recordings of their mouse movements and clicks.<br/><br/> Matomo is a popular choice for web analytics because it gives you complete control over your data and allows you to host it on your own server. This ensures that your data remains private and secure, and it also allows you to customize the platform to fit your specific needs.