Google & Facebook Conversion Tracking Pro is a free PrestaShop module that enables store owners to add conversion tracking codes to their shop for measuring the performance of paid advertising campaigns. It integrates Google AdWords conversion tracking, Facebook Conversion Pixel, and Google Analytics Ecommerce tracking into a single, easy-to-configure module — helping merchants understand which ad spend is generating actual purchases and revenue.
- Add Google AdWords Conversion Code to track actions taken after users interact with your Google advertising campaigns.
- Integrate the Facebook Conversion Pixel to measure purchases and conversions driven by Facebook Ads.
- Enable Google Analytics Ecommerce Tracking to record purchases, orders, and transaction data in your Analytics account.
- 1-click configuration from the back office, with support for multiple languages, multiple stores, and all major web browsers.
This module is aimed at merchants who run paid advertising on Google or Facebook and need reliable conversion data to measure return on investment. It is particularly useful for store owners who want a single, free solution to handle both platforms without relying on separate tag management setups. Basic familiarity with Google Analytics and ad platform dashboards is helpful for interpreting the data this module sends.
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