This module connects your PrestaShop store to Microsoft Bing Ads by embedding your Universal Event Tracking (UET) code on conversion pages. Without conversion tracking, it is impossible to determine which Bing Ads campaigns are generating sales and which are wasting budget. This module solves that problem by ensuring the correct UET tag fires at the right moment, giving you the data needed to make informed advertising decisions.
- Accepts your Bing UET code via a simple configuration screen in the back office
- Automatically adds the tracking code to your store's conversion pages
- Includes a built-in test button to preview the code being injected before going live
- Enables conversion value tracking so you can evaluate return on ad spend per campaign
This module is suited for PrestaShop merchants who run Microsoft Advertising (Bing Ads) campaigns and need a straightforward way to implement conversion tracking without manual code edits. A valid Bing UET code obtained from the Microsoft Advertising platform is required before configuration.
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