The Matomo Analytics Module connects your PrestaShop store to a self-hosted Matomo (formerly Piwik) analytics installation, giving you full control over your visitor data. Unlike third-party analytics services, Matomo is open-source and self-hosted, meaning you retain ownership of all collected data — including user-identifiable information that services like Google Analytics do not permit you to store. This opens up use cases such as generating mailing list reports of registered users who have viewed specific products.
- Configures the connection between your PrestaShop store and your existing Matomo installation from the back office
- Provides a customizable analytics dashboard inside the PrestaShop back office with support for multiple widgets
- Allows flexible dashboard layout so you can arrange and prioritize the statistics most relevant to your business
This module is best suited for store owners who already run a self-hosted Matomo instance and want to view their analytics data without leaving the PrestaShop admin panel. It is an appealing option for merchants who want full data sovereignty or who need to store visitor data that falls outside the scope of cloud-based analytics platforms.
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