PrestaShop Optimizely Module

Optimizely is a multivariate and A/B testing platform that lets store owners experiment with layout and content changes to measure their effect on conversions. Installing the Optimizely tracking code in a PrestaShop theme typically requires manual file edits; this module provides a back-office field where the tracking code can be entered and deployed site-wide without touching template files.

• Installs the Optimizely tracking code across the PrestaShop site via a single back-office configuration field
• Enables Optimizely's visual editor and experiment deployment once the code is active
• No theme file editing required for the initial tracking code installation

This module is intended for PrestaShop store owners who have or plan to create an Optimizely account and want to run conversion optimisation experiments on their store without developer assistance for the initial setup.