Integrated Google Marketing

Integrated Google Marketing is a free PrestaShop module that connects your store with three core Google tools — Google Analytics, Google Tag Manager, and Google Search Console — through a single, unified integration. Instead of manually adding tracking scripts or verification codes to your theme files, this module handles the setup from the back office and keeps your store aligned with Google's ecosystem without requiring code edits.

• Connects your store to Google Analytics to collect data on customer behavior, traffic sources, and device usage for more accurate reporting
• Installs Google Tag Manager on your site so you can manage JavaScript and HTML tracking tags centrally without editing template files
• Provides four methods for verifying your site with Google Search Console: via HTML file, HTML meta tag, Google Analytics tracking code, or Google Tag Manager

This module is a practical starting point for store owners and marketers who want to set up essential Google tracking and verification without touching theme code. It is particularly suited to those who are new to Google's marketing tools or who want a straightforward way to maintain these integrations as their store evolves.