Mailjet

The Mailjet Email Marketing module connects your PrestaShop store to the Mailjet email platform, enabling you to create, send, and analyze both transactional emails and marketing campaigns directly from your back office. It is designed to help merchants improve email deliverability, grow engagement, and track the revenue impact of their newsletters.

Campaign management: Create and manage all Mailjet email campaigns and contact lists from within PrestaShop, using a drag-and-drop (WYSIWYG) template builder that requires no coding.

Behavioral triggers: Set up automated triggered emails based on customer actions, such as birthday promotions, abandoned cart reminders, or post-purchase survey requests.

Segmentation: Group customers into targeted segments and send personalized content to improve open rates and engagement. Multi-store owners can filter customers by the store they belong to.

ROI reporting: Access real-time sales and revenue data per newsletter campaign, including opens, clicks, bounces, and unsubscribes. Compare multiple campaigns to identify top performers.

List hygiene: Automatically remove unsubscribers from contact lists to protect sender reputation and deliverability.

This module is suited for PrestaShop merchants who use Mailjet for email marketing and want a unified workflow for managing campaigns, contacts, and performance analytics without leaving their back office. A Mailjet account and API credentials are required. The module is available in English and French. Note: this module is abandoned and no longer actively maintained.