Data Layer Module

This module enables Google Tag Manager (GTM) conversion tracking in PrestaShop by pushing order data into the GTM data layer at the order confirmation step. It fires a custom event called prestashop_order_confirmation on the order confirmation page, which can then be used inside GTM to trigger a Google Analytics transaction tag or other conversion tags.

• Pushes order confirmation data to the GTM dataLayer via the order confirmation hook
• Fires a custom prestashop_order_confirmation event that can be used as a GTM trigger
• Requires the GTM snippet to be manually added to the store's header and body templates
• Requires payment method modules to call PrestaShop after payment for the event to fire correctly

This module is intended for developers and technically proficient store owners who are setting up Google Tag Manager on their PrestaShop store and need a data layer integration point for order conversion tracking. Basic PHP knowledge is recommended for extending the module's functionality.