This official PrestaShop module integrates Google Analytics 4 into your store, enabling you to collect and analyze data about customer behavior and store performance. Once configured with your Google Analytics Identifier, the module sends tracking data to your Google Analytics account, where you can monitor and explore key metrics.
- Integrates with Google Analytics 4 for customer and store performance tracking
- Simple configuration: install the module, enter your Google Analytics Identifier, and data collection begins
- Supports enhanced e-commerce data (refunds and similar events) when Enhanced Ecommerce is enabled in Google Analytics settings
This module is suited for any PrestaShop merchant who wants actionable insights into how customers interact with their store. Note that a Google Analytics account is required, and Enhanced Ecommerce must be enabled in Google Analytics for full functionality. The module is developed and maintained by PrestaShop and released under the Academic Free License 3.0.
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