AI Analytics

AI Analytics is a tracking and monitoring module that gives PrestaShop store owners visibility into how AI bots and AI-powered search engines are accessing their store. As generative AI tools increasingly influence how shoppers discover products, this module provides data to help merchants understand and manage their brand's presence across AI platforms.

• Real-time AI bot tracking: Monitors and logs visits from AI agents and bots to the store in real time, distinguishing AI traffic from human visitors.
• AI engine identification: Tracks which specific AI engines — such as ChatGPT, Perplexity, and others — are accessing the store's content.
• Traffic pattern analysis: Provides analytics on AI traffic patterns over time to help store owners understand the volume and nature of AI-driven visits.
• Brand visibility control: Includes tools to help merchants manage and optimize how their brand appears across AI-powered answer engines.
• Multilingual interface: The module back-office interface is available in English and French.

This module requires an API key from the Smalk AI platform and an active internet connection with cURL support to send tracking data. It is suited for marketing teams and store owners who want to measure their store's visibility in AI-generated search results and understand how AI bots interact with their product catalog.