Tag Pilot Free

Tag Concierge Free integrates your PrestaShop store with Google Tag Manager by pushing standard eCommerce event data into the GTM Data Layer. Once active, it enables you to connect virtually any analytics or marketing tool through GTM without additional development work on your store. The module is compatible with both GA4 Commerce and Universal Analytics Enhanced eCommerce data formats.

• Automatic eCommerce event emission: Starts pushing eCommerce events to the GTM Data Layer as soon as it is activated and GTM is embedded on the site — no additional configuration required to begin collecting data.
• Packaged GTM presets: Includes ready-made GTM workspace presets for four major tools, allowing full end-to-end integration without manually creating every GTM Tag, Variable, and Trigger.
• GA4 and UA compatibility: Data Layer events follow the GA4 schema but can be adapted for Universal Analytics, Facebook Pixel, Google Ads, and other platforms.
• Existing GTM support: Works alongside existing GTM installations and allows injecting GTM snippets directly through the module settings.

This module is ideal for PrestaShop merchants who want to harness the flexibility of Google Tag Manager for analytics and conversion tracking without writing custom JavaScript. It is a good starting point for stores looking to set up GA4, Facebook Pixel, or Google Ads tracking with minimal effort. A full-featured paid version with additional capabilities is available separately on the PrestaShop Addons marketplace.