Official Facebook Pixel

This module integrates the Facebook Pixel tracking code into your PrestaShop store, enabling you to monitor visitor behavior and measure the effectiveness of your Facebook advertising campaigns. By capturing key customer interactions across your site, it feeds data directly into Facebook Ads Manager for detailed analysis and retargeting.

• PageView tracking: Fires on every page of your store to capture all traffic.
• E-commerce event tracking: Records ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, and Purchase events throughout the shopping funnel.
• Search and category tracking: Logs Search, ViewCategory, and ViewCMS events to capture browsing behavior beyond product pages.
• Purchase outcome tracking: Records both successful and failed orders on the confirmation page.

This module is suited for store owners who run Facebook or Instagram ad campaigns and want reliable, event-level data flowing into their Facebook Ads Manager. It covers the full customer journey from first page view through to order completion, providing the data needed to build custom audiences and measure return on ad spend.