tag_pilot_free

Tag Pilot Free connects your PrestaShop store to Google Tag Manager by pushing eCommerce event data to the GTM Data Layer. The data format is compatible with GA4 Commerce and Universal Analytics Enhanced eCommerce standards, making it usable with a wide range of analytics and marketing tools that can be configured through GTM. The free version of the module tracks two specific events: add_to_cart and purchase.

• Pushes eCommerce events to the GTM Data Layer in GA4-compatible format, also adaptable for Universal Analytics and Facebook Pixel
• Tracks add_to_cart and purchase events in the free version
• Works with an existing GTM installation or can inject GTM snippets directly via module settings
• Includes packaged GTM presets for four major tools, enabling integration with Google Analytics GA4, Universal Analytics, Facebook Pixel, and Google Ads without manually creating every GTM tag, variable, and trigger
• Supports user consent requirements to avoid sending data before legally required consent is obtained (requires manual setup)

Tag Pilot Free is suited for PrestaShop merchants who use Google Tag Manager and want a structured, standards-compliant data layer without writing custom code. The bundled GTM presets make it accessible even for those with limited GTM experience, allowing quicker setup of common analytics and advertising integrations. Store owners who need broader event tracking beyond add_to_cart and purchase should consider the paid version of the module.