google_tag_manager_ga4

This module integrates Google Tag Manager and Google Analytics 4 into a PrestaShop store without requiring any custom code. Store owners simply enter their GTM and GA4 IDs in the module configuration, and tracking is handled automatically via the DataLayer. The module is fully open-source, allowing developers to inspect, modify, and contribute to the codebase.

• No-code setup: Activate tracking by entering GTM and GA4 IDs — no theme or template modifications are needed.
• Automatic DataLayer integration: Tracking events are pushed to the DataLayer automatically, making them available to GTM tags and triggers.
• Smart GA4 auto-configuration: GA4 tracking is configured automatically once the GA4 ID is provided.
• Performance-optimized: Designed to minimize impact on page load times.

This module is a practical choice for store owners who want a simple, free, and open-source way to connect Google Tag Manager and Google Analytics 4 to their PrestaShop store without writing custom code or hiring a developer. It is especially useful for smaller shops looking for a straightforward analytics setup.