This module connects your PrestaShop store to Klaviyo, a unified marketing platform built for e-commerce. It enables store owners to run email and SMS campaigns driven by customer behavior, purchase history, and preferences — replacing generic broadcast messages with hyper-personalized, automated communications.Multi-channel campaigns: Reach customers via both email and SMS from a single platform.Automated workflows: Set up automated campaigns to send the right messages at the right time, maximizing conversions and saving you valuable time and effort.Advanced segmentation: Build audience segments based on events, profile attributes, location, purchase history, and churn risk indicators.300+ pre-built integrations: Sync data with third-party tools including Facebook, ShipStation, Yotpo, Smile, Privy, and Swell.io.Predictive analytics: Access built-in data science features covering customer lifetime value, churn risk, gender prediction, and optimal send times.This module is best suited for e-commerce merchants who want to move beyond basic email newsletters and build data-driven, automated marketing programs. It is particularly valuable for stores with an established customer base looking to improve retention, recover abandoned carts, and grow revenue through personalized outreach across email and SMS channels.
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