PrestaShop Social with Facebook and Instagram is an official module that connects your store to Facebook Business Extension (FBE), making it straightforward to feature your products on Facebook and Instagram so shoppers can discover and purchase them. The integration is configured entirely within the PrestaShop back office.
- Syncs your product catalog with Facebook and Instagram to enable product discovery and purchases on both platforms
- Integrates Facebook Pixel for tracking, with built-in GDPR support including the ability for users to revoke Pixel consent
- Exposes a hook (actionFacebookCallPixel) so third-party modules can fire custom Pixel events
- Includes PHP and JavaScript automated tests
This module is ideal for store owners who want to expand their reach by selling or advertising through Facebook and Instagram. Developers who need to extend Pixel tracking in their own modules will also find the exposed hook useful. A Facebook developer account added to the PrestaShop Social Media app is required to manage module settings.
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